Sam is an immersive attraction designer with a background in performance, direction, and creative development. After years of scaring, entertaining, and surprising audiences as a performer and theatre-maker, he founded Bad Moon Design - a name inspired equally by classic rock and goblin chaos.
Specialising in horror and with nearly two decades of experience in immersive theatre, Sam has worked with some of the industry's biggest names across scare attractions, family experiences, and live events. He’s worn many hats – performer, director, writer, puppeteer, and manager - bringing stories to life with wit, grit, and a healthy dose of ridiculousness.
Sam is passionate about user-centred design, ensuring every space works as well for the actors and crew as it does for the audience. From atmospheric environments to practical layouts, his work blends creative vision with hands-on problem solving. Sam thrives in collaboration and loves nothing more than building something bold, bizarre, and brilliant with a great team around him.
Tyler is an attraction designer who possesses a deep-rooted love of themed entertainment. He has eight years of experience in the escape room industry and helped bring six award winning games to life across multiple venues, playing a key role in room layout, puzzle design and narrative.
Storytelling is at the heart of his work. Whether he's writing scripts, developing concept art, or fine-tuning environmental design, Tyler is routinely considering the greatest ways to make an experience feel engaging and memorable to its audience. He has a strong eye for detail and a genuine passion for the guest experience, crafting attractions that don’t just entertain, but immerse.
Tyler firmly believes that the best attractions come from great collaboration. He will work closely with tech designers, build teams and clients, balancing a creative vision with practical problem solving. He’s always ready to jump in, throw ideas around and make something awesome together.
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